Kimberly Bennett
When you think about Chick-fil-A, what immediately comes to mind? Probably their delicious chicken sandwiches, impeccable customer service, or… cows holding signs with hilariously misspelled words like “EAT MOR CHIKIN.” At first glance, it seems ridiculous, but this quirky branding strategy has propelled Chick-fil-A into the fast-food stratosphere. What makes it so successful? Let’s…
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